Who We Serve


  • National Sports Foundations
  • Universities / Athletic Departments
  • College Conferences
  • National Governing Bodies (NGBs)
  • Pro Leagues & Teams
  • Grassroots Youth Organizations
  • SportsTech Platforms

Past Projects

What We Do For Organizations & Athlete Innovators


1. Create New Revenue Channels

2. Commercial Strategy & Revenue Growth

3. Licensing, Merchandise & eCommerce

4. Fan Engagement Platforms

5. Alumni Networks & Membership CRM

6. Athlete Innovation & Entrepreneurship

7. Athlete NIL & Brand Partnerships

8. Data & Technology Infrastructure

9. Brand Sponsorship Decks & Outreach

10. Endowment & Long-Term Funding

About Us


GamePlanU is a consulting, business development and activation firm that helps legacy-driven sports institutions—universities, NGBs, and foundations—unlock the full commercial potential of their brands. We specialize in turning under leveraged intellectual property, members, fans and alums into sustainable revenue channels through sponsorships, media, licensing, endowments, startup innovation and fan/membership/alumni growth.

What They Say

“Rob Thompson Is one of the most creative executives I have ever met in 30+ years of College Athletics”
Sheahon Zenger-President Illinois Wesleyan

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