I am not a recruiter or one of those you can work from the beach social media guru's by any stretch of the imagination.
I'm really no different than you trying to stay educated with what seems like daily changes to social media capabilities.
Constantly exploring how they integrate together, where are the eyeballs all without having to ask my kids.
My goal now is to share information on what I find interesting or have experienced in the sports industry (Good and Bad) and more importantly, help bring value to your career / business.
The roadblocks that I keep hearing from my audience is; "I called and emailed my resume to over 100 companies without one response" or "It's getting impossible to get to the decision maker now, no one picks up their phone or returns an email".
Sadly it's the world we live in.
Meaning, how you connect with decision makers has changed.
The gatekeeper is no longer the assistant or front desk administrator.
The decision makers are really no different than you and I.
Think about the last time you actually answered your cell phone.
Even if you did recognize the number chances are it wasn't a good time to pick it up. Unless it's your mother!
How often do you return an email from someone trying to sell you something?
Lets face it, texting is the best way to connect with family and friends.
So think about how we screen people we don't know.
We look them up on Linkedin or Facebook first before we decide if we want to connect.
We look at pictures, perhaps we drill even deeper and look at websites and maybe read a blog or watch a video.
Depending on that first impression through social media is typically how we decide if we want to spend anytime with that person.
Decision makers are no different.
How good is your content on there right now?
Have you created a professional digital brand that gets their attention and cuts through the clutter where they remember you in a good way?
The one advantage you want, if you don't have a personal connection to them, is if they already know who you are by seeing your content somewhere online before your call or email.
Do you share and post content relevant to their business or interest?
Have you followed them on twitter or Instagram before contacting them?
I share in this free eBook the tips and the tools that I have used through a years of trial and error.
By watching and learning from others that I have admired online, I basically followed their process and educated myself on the science of building a following and getting the attention of influencers and decision makers in the industry now playing the long term game down the road.
Most of the tools that I share in the eBook are off the shelf free software that will quickly and economically help you build consistent, professional looking; websites, blogs, social media graphic designs, podcasts and social media scheduling/data software.
I am still learning and evolving as the digital capabilities change and new platforms are introduced to the market everyday.
However, I am now at a place where I have an understanding of utilizing the tools and have learned to adjust and create content based on what the market responses to and have created a system to distribute that content across all my platforms on a daily basis without spending a massive amount of time and money on execution.
Since discovering my digital voice in this space, I benefitted from tremendous growth, which has resulted in scaling my network organically connected me to countless new opportunities without picking up a phone or sending out an email.
Once I invested the time learning the available tools, making time each day to create and distribute content and discovering what works for me, I am very confident that this eBook will deliver the results you desire at a much quick learning curve.
As a result and at this point in my career, I felt obligated to share what I have learned and this my friends is the golden rule to what I have experienced first hand on how to build your digital brand.
"Share what you are passionate about consistently, professionally and go all in with helping others without expecting anything in return"
That is the simple core and essential element to building your digital brand and creating a digital resume of your body of work for others to see and ultimately help you stand out from the crowd.
This eBook will provide you with a step by steps playbook to drive the attention you want with potential employers and clients.
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