Why You Need An Unfiltered Elevator Pitch At The Ready..Here's Mine

I survived 25+ years in the sports and media industries and lived to tell my crazy stories.  

That pretty much sums it up.  Direct, honest and It also qualifies if I want to spend any part of my time with that person.  

If they go "oh that's nice", I pull my phone out my pocket and pretend that I have an urgent call from one of my kids "Who BTW only text me".  Really tragic that they only call their old man unless they need something.  

However, or if they go, really what stories?  They qualify.  

Generally the conversation is very similar to they way I write these blogs, it's usually my POV based on real life experiences and sharing those successes and my failures but most of all my general day to day real life stuff that just happens to everyone in life and business.  

Because stories of your kids are just boring to everyone, including your own extended family unless it's something they did that is stupid, I tend to stick with business.  

Here is my go to...

• I have realized that most of the time going with your gut, instincts, street smarts is 99% better than believing a "Focus Group" or some other chart on page 175 of the job justification presentation.  
• All I care about today is Net Operating Income...Nothing else is as important.
• I have sold everything from 5,000w am radio, mall tours, Arena Football sponsorships and if all that didn't make you go wow...I once had to filled in for a hung over DJ at a Radio Disney remote for a Holiday activation in lovely Poughkeepsie, NY.  Yup it was me and a creepy Santa in the Nursery section of a WalMart.  All I heard was my fathers voice in my head saying "I told you so"!  

Boy have I learned a lot about people from all those years but most of all I learned about the end user and that is you and me...the people that buy stuff and tell our friends about the stuff we just bought and how great that stuff is.  

I also learned that relationships with people are more important than impressions and views.  People expect bad service, bad attitudes and negativity.  Is it so hard to be nice, follow up and help someone without looking for something in return?   

Unless of course it's your kids looking for money...then you expect to get at least a Thank You!  
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Today I help businesses and brands figure out their digital voice and personalities and help them understand there is a massive difference in having having fans versus having followers.  That's the science to social media.

I would love to learn more about your business, challenges and big visions and figure out if there is a way that I can help you...   

Please leave a comment below, it gives me hope that people are actually reading my rants or even better share this post if you found it interesting.  

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