For decades, universities have measured Return on Athletics — wins, championships, revenue, eyeballs.
GamePlanU's ROSI™ framework asks a different question: what value is created when undergraduates, graduate students, student-athletes, and alumni build the future of sports?
GamePlanU SIE is open to undergraduate students, graduate students, student-athletes, and alumni who are creating new ways to watch, create, connect, and consume sports — at the game, at home, and on the go — using AI, technology, science, and bold ideas. ROSI™ measures how that activity translates into ventures, capital, careers, partnerships, and economic opportunity for the institution.
Are ideas becoming products, ventures, and IP?
Are students discovering new career pathways?
Does sports innovation improve enrollment and persistence?
Is innovation creating financial value?
Are universities becoming innovation hubs?
| Category | Key Performance Indicator | Target |
|---|---|---|
| Competition | Startups in Nationals | 5 |
| Innovation | New Businesses Launched | 5 |
| Participation | Student-Athletes | 40 |
| Participation | Undergrad Students | 20 |
| Participation | Graduate Students | 10 |
| Participation | Alumni Participants | 5 |
| Capital | Seed Funding Raised | $100K |
| Capital | Alumni Donations | $50K |
| Capital | Sponsorship | $50K |
| Ecosystem | Corporate Partners | 5 |
Open the interactive ROSI™ Scoreboard · enter your data · publish to the leaderboard
GamePlanU SIE is open to undergraduate students, graduate students, student-athletes, and alumni creating new ways to Watch · Create · Connect · Consume Sports — at the game, at home, and on the go — using AI, technology, science, and bold ideas.
